Football in the context of religion

How to Find Yourself

Workaholics' Day

Workaholic in retirement

Alice's Adventures in Wonderland: A Narrative of the Absurd

250 years to America: the existence of a holiday

Jeans as an archetype

Global cowboy cultural code

Self-awareness of Western Slavs in the context of the Cyril-Metodius heritage

Identity of Southern Slavs in the Context of the Cyrillo-Metodian Heritage

Russia Day in the Context of World Culture

The problem of identity in a child at 10 years old

Puberty

This article examines the phenomenon of the "Russian gaze," which became an unexpected global trend in early 2026. Based on analysis of media publications, social media content, and expert commentary, the nature of this phenomenon, its cultural roots, and mechanisms of dissemination are reconstructed. Particular attention is devoted to the paradoxical situation: at a time when Western countries are attempting to "cancel" Russian culture, global interest in it not only does not fade but acquires new, viral forms. Accompanying trends are also analyzed: the fashion for "Slavic chic" in clothing, the popularity of Russian music abroad, and foreigners' attempts to master the elusive specificity of Russian facial expression.